Hasbro and Paramount is set to expand the movies-based-on-toys output, with an announcement confirming the commitment to collaborative projects. The relationship between Paramount and Hasbro has produced 5 Transformers movies, 2 G.I. Joe movies.
It was clear that Paramount and Hasbro had wanted to make many more movies, as has been evidenced by an upcoming Bumblebee movie and this announcement of a new movie branch within Hasbro: Allspark Pictures. The powers-that-be at Paramount and Hasbro have assembled 2 writers rooms, one to crack stories of manifold Transformers movies and one to build a Hasbro cinematic universe around G.I. Joe, Micronauts, Visionaries, ROM The Spaceknight and M.A.S.K.
The formal announcement has confirmed that deals have been inked between Hasbro and Paramount, allowing them to get going with the projects. Deadline had broken this news and shared a statement from Hasbro CEO, Brian Goldner:
“Paramount has been a valuable partner of Hasbro’s for more than a decade, and we’re looking forward to taking our relationship to the next level. Storytelling, in its many forms, is revolutionizing our business and differentiating Hasbro in all sectors where we operate. We look forward to collaborating with the talented team at Paramount to create powerful new stories for kids, fans and families globally.”
Paramount Pictures CEO, Jim Gianopulos chimed in, praising Hasbro’s “enormous array of exceptional brands” and described the expansion of the companies’ relationship as “incredibly exciting.”
It is clear that the businessmen want to make more content and more money, but this was an opportunity to get fans excited. They could have confirmed a few upcoming movies and TV shows but they announced a corporate partnership.
It is hard to tell if audience appetite for toy-based movies is still strong. Transformers: The Last Knight had made $605 million worldwide but is less than other Transformers movies except for the first one. But whether movie fans want them to or not, Paramount and Hasbro are set on converting more playthings into motion pictures.
