Children today don’t know what they’re missing. Some time ago, Saturday morning was the most awesome time. You’d rise early, pour yourself with a tremendous bowl of sugar masked as cereal, turn the TV on, and let it fill you with a torrent of cartoons until twelve or so. Be that as it may, over the past couple decades, none of the huge network systems offer Saturday morning line-up any longer. What happened to this American institution? Let’s see…
1. The Government behind it
In 1990, Congress passed the Children’s Television Act. Among its rules that were to be followed were; at least three weekly hours of programs that had instructive or educational merit. When told do that pleasantly, the broadcasters, of course, didn’t change much.
So in 1996, the FCC chose to forcefully implement the CTA. Therefore, the networks had to rapidly toss some educational material. They depended on syndicated TV packagers to create this. With respect to when to air it, more than 33% of local stations at first chose Saturday mornings.
Along these lines started the moderate yet relentless substitution of senseless and additionally brutal kid’s shows with travelogues. They were hosted by excessively lively youthful hosts, and a ceaseless parade of shows about creatures and how fascinating they are.
2. The Children’s Television Act of 1990 significantly diminished advertising
Another piece of the Children’s Television Act expanded regulations on advertising to kids. The Act constrained the amount of advertisements on weekend of the kids TV to 10.5 minutes for every hour. This implied a half hour-cartoon would cost more to be produced. All things considered, it now must be 25 minutes long, instead of the standard 22 minutes. As a result, all advertisements were affected, so cushioning time by shilling for Metamucil amid Garfield and Friends wasn’t permitted either.
In any case, the genuine issue for the networks here was that an absence of advertisement breaks implied less promotion space. Less advertisement space meant less cash, which conflicted with the network systems’ goal to profit as much as possible.
